Google plans to apply artificial intelligence to forecast sales and improve marketing and supply efforts.
The project is aimed at accelerating the discovery of new medicines, increasing the understanding of what treatments work for patients and making Sanofi’s operations more efficient, the Paris-based drugmaker said in a statement Tuesday. The companies didn’t provide financial details. Pharma companies like Sanofi are teaming up with AI specialists, hiring data scientists or even snapping up tech startups in a bid to become faster and more efficient as costs rise.
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