IDC, worldwide smartphone shipments declined 18.3% year-over-year, down to 300.3 million units from 367.6 million units. This is despite the fact that 2022 saw a total of 1.21 billion of devices being moved around.
“We have never seen shipments in the holiday quarter come in lower than the previous quarter. However, weakened demand and high inventory caused vendors to cut back drastically on shipments,” Nabila Popalresearch director with IDC’s Worldwide Tracker team, said about the decline in smartphone shipments. “Heavy sales and promotions during the quarter helped deplete existing inventory rather than drive shipment growth.
Despite sluggish smartphone sales, the IDC’s charts show that Apple still maintains its position as top dog company, having sold 72.3 million units of its iPhones globally. The brand taking second place is none other than Samsung with 58.2 million units of its smartphones sold last year, followed by Xiaomi at 33.2 million units, Oppo with 25.3 million units, and vivo with 22.9 million units.
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