1974, when Hyundai made its debut at the Turin Motorshow, the company displayed a concept car of the Pony, Korea’s historically significant car. It was planned for eventual production but due to the adverse global economic environment, the project ended there and the car no longer exists.
Now, the lost concept car will be rebuilt and it will be in collaboration with Italian design firm GFG Style, notably its father and son founders Giorgetto and Fabrizio Giugiaro. It was Giorgetto who created the concept car in 1974 so the project is even more significant. “Not only does this project hold historical value, but it also represents a cross-cultural exchange that could pave the way for more collaborations down the road,” added Hyundai Motor Group’s Chief Creative Officer, Luc Donckerwolke
Giugiaro was to design, make blueprints and build 5 prototypes, one of which was a coupe. In the process of designing and prototyping, Hyundai decided to show the Pony and Pony Coupe at the Turin Motor Show to promote the brand’s debut in the global market.
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