The collaboration between Adidas and the German national football team goes all the way back to the 1950s and the team’s first World Cup success. — AFP picBERLIN, March 22 — Germany’s footballers will wear Nike jerseys from 2027, the domestic association said today, ending a decades-long partnership with Adidas during which the homegrown brand’s three stripes became synonymous with success on the pitch.
The deal with the US sportswear giant was “by far the best financial offer” on the table, DFB chief executive Holger Blask said in a statement.Nike also made a “clear commitment to the promotion of amateur sport, as well as the sustainable development of women’s football in Germany”, Blask said. The men will wear Adidas gear again at the 2026 World Cup, being hosted jointly by the United States, Mexico and Canada, before switching to Nike.
Since then, the German men’s team have lifted another three World Cups, while the women have two to their name.
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