G2000 launches new store and Spring Summer 2024 collection

, the retailer known for its workwear and lifestyle fashion, recently launched its newest store at The Exchange TRX mall in Kuala Lumpur. The opening was officiated by G2000 Malaysia general manager YH Cheong and celebrated personalities Kenneth Ma and Karl Ting who showcased the brand’s Spring/Summer 2024 Collection.

G2000’s commitment to diversity and innovation was evident as it redefined Asian apparel retail by expanding its reach across Asia and the Middle East. With a focus on providing the perfect fit for every individual, the brand sets new trends in the fashion industry.Ma and Ting unveiled the brand’s stylish business casualwear, epitomising modern comfort and sophistication.

G2000’s Spring/Summer 2024 Collection embraced the mainstream adoption of business casual, allowing individuals to express their style through relaxed yet thoughtful combinations. Bold styling propositions signalled a pivot in trends, embracing a fresh and youthful image for the collection. The collection featured diverse designs, colours and functional fabrics, incorporating enhanced features like water-repellent and stretchability. The Men’s Collection has Teflon fabric protector, ensuring a neat and confident look even in Malaysia’s hot and humid climate.

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