The firm plans to list itself on the New York Stock Exchange under the ticker symbol ‘ZETA’. — Reuters picNEW YORK, April 27 ― Zeta Global Holdings Corp, a marketing software firm co-founded by former Apple Inc Chief Executive Officer John Sculley, has filed paperwork for a US initial public offering, according to a regulatory filing by the company yesterday.
The company is the latest among a string of technology firms looking to capitalize on investor appetite for new stock floats in the sector, which has witnessed a boom over the past year as the Covid-19 pandemic prompted businesses to invest more in digital transformation.Founded in 2007, Zeta had reportedly planned to go public in 2017 but scrapped plans, instead raising US$115 million in equity and US$25 million in debt later that year.
Zeta, led by David A. Steinberg, raised another US$222.5 million in debt from investors including Barclays, Credit Suisse and Morgan Stanley Senior Funding.Morgan Stanley, BofA Securities, Credit Suisse and Barclays are the lead underwriters for Zeta's offering. ― Reuters pic
Source: News Formal (newsformal.com)
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