Dubbed the Hallyu visa in reference to the Korean Wave of films, TV dramas and music sweeping across the world, the new programme is designed to support the entry of foreigners eager to learn about the Korean culture and entertainment industry.
The Briton said he got into the world of Korean cosmetics 10 years ago via a Nivea lip balm advertisement and a trip to Los Angeles, where he discovered Korean skin care brand Nature Republic. Clockwise from top left: Boy band BTS, Netflix series 'Squid Game', a shopper checking out Orion Choco Pie in Russia and cosmetics stores lining the streets of Myeongdong in Seoul. – The Korea Herald/ANN
Anna stayed in Korea for about six months in 2018 as an exchange student at Hankuk University of Foreign Studies and her YouTube channel features videos about Korean cuisine and media content. “It’s been almost five years since I came here. Chinese students like me usually go back to China to find jobs after earning degrees in Korea,” she said.
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