For a third of Americans, streaming content catalogues aren’t worth the price

Man and two firms in S’pore charged over alleged sale of devices providing illegal streaming services

Is subscribing to one or more streaming platforms still worth it? According to a study by Deloitte, Americans are paying more and more to access SVOD content. However 36% of them feel that the films, series and shows on offer are not worth the dollars spent each month. Almost half of those surveyed said they would cancel their subscription to their favourite streaming platform if the price went up by five dollars a month. Furthermore, over a third of Americans surveyed said that the platforms' catalogues were not worth the price of the subscriptions.

The churn rate for major streaming services in the US reached 6.3% in November 2023, up from 5.1% a year earlier, according to data from subscription analytics provider Antenna, cited by. What’s more, around a quarter of subscribers have cancelled at least three of their subscriptions in the last two years, compared with 15% in November 2021.

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