The majority of the market used 2021 to gain a better understanding of the complexities of e-grocery fulfillment and begin to implement the organisational changes required to support an MFC strategy in the future.
While the firm saw relative consistency in order frequency through 2021, this is expected to change in 2022. E-grocery will experience a similar evolution and likely much faster than in other e-commerce segments. The rapid spike in demand for e-grocery services created a sense of urgency that overshadowed the need for a solid business case. Speed of deployment was paramount and the situation too dynamic for a fully developed business case. That led some to adopt quick-to-deploy solutions that didn’t achieve cost-per-order expectations.Grocers moving forward with MFCs and EFCs in 2022 will take a more analytical and long-term approach to their e-grocery decisions.
Managing the timing of orders across the various modes can create confusion and requires more space than many sites have available.
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