“That’s why when we show these films, they must have a digital cinema register and meet film standards.“The technology is the most advanced. The equipment is from Belgium, and India the surround system that promises satisfaction and a real movie experience,” said 10Star Cinema Sdn Bhd Chief Executive Officer Onn Norshal Hamzah. Onn
“In the planning to make the first 24-hour cinema in Malaysia we had to ensure that the cinema environment is also equipped with other infrastructure support. The operating hours are from 10am till midnight. “But if it’s a good movie, it can be a double midnight like we do in Tawau, the last show can be until 3am and 2.30am depending on the strength of the film. “During the festive and school holiday season, it can be a double midnight or what we call as ‘24 hours’,” he said.
Papar, which is described as a Satellite City, will be a stopover for people from the south to the west and Onn is confident there would be demand for 24-hour broadcasts.
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