Feisty foursome: The battle among airlines in Hong Kong

An aircraft operated by the newly launched Greater Bay Airlines, and a Cathay Pacific plane, at Hong Kong International Airport. — Bloomberg

Its logo is stridently plain. There are no sarus cranes or feathers or yin and yang symbols, just the white letters GBA set against a turquoise background. The uniforms are smart and functional, treading on Bangkok Airways turf. There is no Landor sophistication in concept and design as in Garuda’s elegant wings, or Etihad’s geometric desert colours.

GBA director Stanley Hui announced the hiring of staff in the second quarter of 2021. His vision was for the fledgling carrier to service Beijing, Shanghai and provincial capitals on the mainland along with regional destinations. GBA now hopes to begin flying by mid-2022 from Hong Kong to Bangkok and Phuket in Thailand, and Singapore. By 2026, Wong hopes to have 30 aircraft in the fleet.

Will the new kid on the block survive? Stephen Miller, the flamboyant launch CEO of Dragonair tried and failed with a brilliant low cost long-haul attempt. His Oasis Hong Kong Airlines – flying from Hong Kong to London and Vancouver – folded in 2008 having racked up over US$1bil in debt.

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