Farmers earn more from YouTube than their crops amid tough times

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Farmers are turning to social media to help advocate and earn a living. Farmers FMTnews

In rural communities across the US, YouTube is the most popular social media with 59% of people using it.

Johnson, 34, became a video blogger three years ago to advocate for growers and the technology they use.Their experience reflects both the depressed state of the rural economy and growing consumer interest in how food is produced. The Johnsons aren’t alone online. In rural communities across the US, YouTube, a unit of Google, is the most popular social media with 59% of people using it, according to a Pew Research Center survey in 2018.

Cook, who is 37, advocates for more women to get involved in farming. Many of her viewers are just learning about farming, just like her.“For a female, it’s even harder because most guys don’t take you seriously,” she said in a telephone interview.Josh Draper, or Stoney Ridge Farmer, has more than 220,000 subscribers following his journey of building a first-generation cattle farm from a dilapidated tobacco plantation.

 

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