Unraveled — The Life and Death of a Garment
It offers a timely opportunity to take a closer look at one of the most polluting items in our closets — an item that also remains one of the most-worn garments in the world. Although a handful of brands are now favouring responsible materials, local production, and dyes and washes that consume less water and are less harmful to the planet, jeans are still one of the most polluting products in the world.2.3 billion: That’s roughly the number of pairs of jeans sold each year in the world, for a population of nearly 7.8 billion. It’s an impressive figure that makes denim, in particular, a symbol of our society of overconsumption.
65,000: That’s how many kilometres a pair of jeans can travel from the cotton farm to your closet, according to Ademe, the French Agency for Environment and Energy Management. By means of comparison, the circumference of the Earth is estimated to be about 40,000 km. This puts into perspective just how far your five-pocket pants have travelled, and even more so, how its various manufacturing stages are spread around different parts of the planet.
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