I think he is not alone. There could be hundreds if not thousands such entrepreneurs during these trying times who are re-evaluating the viability of their businesses. The main question these not-so-established enterprises have to face is “Do I cut my losses and move on or do I hope things will get better?”
They worry far too much about what they will lose if they just move on, and not nearly enough about the costs of not moving on. Why would a gambler keep playing, even after losing a lot of money? My friend has invested RM3 million in his restaurant which hasn’t delivered. Should he continue to throw in more money to keep his venture going?
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