Enhancing standards of living in Penang

As early as the 5th century AD, the mainland and the island across the straits encouraged seafarers to establish a centre of proto-Malaysian civilisation in what is currently the Bujang Valley, a culture that distinctively worked on iron and trade.

The sudden turn of events soon escalated into rising unemployment, with youths drifting into regions down south to find fresher pastures, be it in Kuala Lumpur, Singapore or even further afield overseas. Its aims included tackling the problem of unemployment, by initially reducing its impact and eventually achieving full employment with all labour resources efficiently utilised. It also paves the way to help those in low productivity occupations increase their income and productivity, by providing greater access to economic activities, while encouraging them to shift towards more productive enterprises.

Thus, PDC’s primary objective was to elevate Penangnites’ quality and standard of living, bringing it up to par with the Klang Valley and similar successful areas, by urbanising rural areas. The selling point was Penang’s history as an international trading port, which helped foster an educated, English-speaking labour force. With the abundance of jobs available via the FTZ, it wasn’t long that the residential and commercial spaces were filled and more facilities came online.The Bayan Lepas Free Industrial Zone today is one of the six industrial parks established to increase investments.

This mirrored the opening of industrial parks in Bayan Lepas on the island and at Prai just south of the designated land. The said area was mainly used as a rubber plantation previously.Plans were then set in place to transform that into a busy modern township that spanned 1,124 acres, about 454.9 hectares with residential, commercial and educational components to form Bandar Seberang Jaya at the Central Seberang Perai District.

Directly linking Bandar Seberang Jaya to outlying areas and bordering states are two major highways; the North-South Expressway and the Butterworth-Kulim Expressway. As the second Penang Bridge was constructed linking the island to Bandar Cassia, Batu Kawan, the connectivity will put Bandar Cassia at the crossroads between the mainland and the island.

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