Electronic Arts , the publisher of most sports games on the market, Battlefield, Mass Effect, and plenty of other huge franchises, is considering putting ads inside its video games as another source of revenue. This isn’t the first time the company has done this, but given how poorly it’s gone in the past, I’m surprised EA is still giving it thought.
We’ll be very thoughtful as we move into that, but we have teams internally in the company right now looking at how do we do very thoughtful implementations inside of our game experiences.
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