KUALA LUMPUR, Dec 14 ― The government is targeting direct revenue of RM800 million next year and RM1.7 billion in 2025 from the country’s health-tourism sector through initiatives outlined under the Malaysian Healthcare Travel Industry Blueprint 2021-2025.
“For the period 2020 until now, the health tourism sector recorded significant losses due to Covid-19 with the closure of international border, recording a drop in direct revenue of RM2.2 billion,” he said during the question and answer session at the Dewan Rakyat today. Dr Noor Azmi said among efforts made by the ministry to revive the sector were conducting digital promotion and strategic branding through Malaysia World's Healthcare Marvel campaign, branding Malaysia as a treatment destination for the 'Cardiology and Fertility Hub of Asia' and the 'Malaysia Cancer Care Center of Excellence' programmes.
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