Tourism Malaysia domestic and event tourism senior director Iskandar Mirza Mohamad Yusof said this at the “Jom Ke Sarawak” trade show in Penang, which saw 11 tour agencies and hotel operators promoting the state to their northern counterparts.
Among the attractions highlighted to nature lovers were the Mulu and Niah Caves in Miri, Silabur Cave in Serian district as well as Mount Santubong and Mount Selabat. Iskandar said encouraging domestic tourism had to be the main focus now as regional and international travellers would take time to return even with the borders reopening.This was a 96% decrease compared with 2020 when 4,332,722 tourists arrived.“Things only started picking up this March when restrictions were eased. But we are facing a totally different tourism landscape now.Sarawak Tourism Board marketing director Barbara Benjamin Atan said there was increasing demand for experiential tourism.
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