Then, the company’s labs in Berkeley, California, synthesise the foods that Zahn said have been mesmerising early testers. The initial lineup is comprised entirely of cheeses: brie, blue, feta and chévre.
In the case of food, what is considered to be a more sophisticated, complicated product than a high-end cheese? The idea is we can make that while sourcing the ingredients organically and locally. And we can offer it at the same price as dairy, and it tastes the same, it’s a good way to show off how powerful this technology is.
We looked at the compounds of these foods: what happens when you have proteins that you can dial in an infinite number of ways? We have pioneered a way to look at human flavour – the scientific term is olfaction – and see how humans respond to different small molecules. A: Cheese is an environmentally impactful food - you know, food alone causes more global warming than all modes of transportation combined. Humans are willing to try plant-based alternatives, and there’s a lot of room for disruption because the current alternatives are not as convincing as they can be.
Q: The idea of consuming meat or dairy versus following a plant-based lifestyle, especially in the US, is often interpreted as a statement of political values. How do you get around that?
Fake cheese is even more toxic than the real thing.
Soya bean milk and tauhu best substitutes and orientals using them for thousands of years. What's new?
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