Colonel Sanders has masked up for the Hari Raya season in KFC’s new visuals. — Pictures courtesy of KFC Malaysia
The campaign name is derived from the franchise’s acronym for Kentucky Fried Chicken and is meant to showcase KFC’s dedication to helping frontliners and the less fortunate who have been hit hard by the pandemic. “Some measures taken are enhancement of our already stringent food safety and hygiene standards such as increased cleaning and sanitisation frequency, the introduction of contactless delivery and contactless takeaway, ensuring at least one-metre distance for in-store interactions, and adhering to the government’s rules, regulations and standard operating procedures,” KFC said in a statement provided toThe visual of Colonel Sanders in a songkok and face mask is being used on all related...
KFC has distributed over 22,000 meal packs to frontliners and the underprivileged since March 18, the day the MCO first kicked in.
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