charts for many weeks. And this phenomenon goes beyond the borders of the United States since Colleen Hoover has sold 500,000 copies since the beginning of 2022 in Brazil, according to Veja. That’s more than JK Rowling, whom the magazine describes as the favorite novelist of Brazilians.
Colleen Hoover’s popularity has particularly soared in the last two years. The reason? BookTok. The hashtag #colleenhoover has 1.9 billion views on the social network. The official account of the author counts more than a million followers who can see previews of promotional videos for her latest books and other, more anecdotal videos about her life.
This unique approach to PR helps fuel the demand for her literary creations, according to author duo Christina Lauren. “She is playful, messy, honest, and sarcastic — but her sarcasm never carries an edge of malice or defensiveness,” they toldTikTok’s demographics also work in Colleen Hoover’s favour. Her heroines are often between the ages of 18 and 26, just like most women using the social network.
Its young readers tend to identify strongly with the protagonists whose adventures they follow. One of them, known on TikTok under the pseudonym @megreadz_, had fun imagining which actors could play the characters of Colleen Hoover’s novel,. Wayfarer Entertainment acquired the film rights in 2019 and this summer gave a dozen loyal readers of the novelist a sneak preview of the film’s script.
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