Live shows have grown increasingly popular in China in recent years, with the livestream shopping sector already worth nearly US$70bil by some estimates.
And the fresh guidelines, released by China’s National Radio and Television Administration on Monday, are designed to halt the spread of “vulgar” habits. Anchors of shows will also need to undergo real-name verification – potentially involving facial recognition – and there will be stricter rules on those who send them rewards, which can often be turned into cash.Repeat offenders could see themselves removed from recommendations to users or in serious cases, anchors may be reported to the authorities and blacklisted, while broadcast channels may be shut down.
Source: News Formal (newsformal.com)