The announcement came after the central government hinted this week that it would wrap up a year-long crackdown on China’s Internet industry, which is the world’s largest ecommerce market and has created technology giants such as Alibaba Group Holding Ltd and Tencent Holdings.
Before the new guidance and despite rules aimed at curbing online spending by minor users, many young people were able to send virtual gifts or cash tokens to livestream performers, with some platforms claiming a commission fee from the contributions. “Platforms should deeply understand the extreme importance and urgency of regulating the livestream environment and protecting minor users,” said the notice.
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