SAN FRANCISCO, Oct 21 ― Renaming Facebook Inc is unlikely to enable the tech giant to distance itself from regulatory and public scrutiny around the potential harms caused by its social media apps, marketing and branding experts told Reuters.
Renaming can be an effective strategy to allow subsidiary brands to maintain their own reputations, said Marisa Mulvihill, head of brand and activation at Prophet, a branding and marketing consultancy. But the media and regulators “are not going to stop investigating or creating reforms just because you rebranded,” she added.
According to Prophet's annual ranking, Facebook's brand relevance to US consumers has dropped “precipitously” over the past several years, Mulvihill said.
NewFaceBook.
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