Fenty Beauty by Rihanna is the most lucrative celebrity beauty brand, with US$602.4 million in revenue in 2023. – PIC FROM FACEBOOK @RIHANNA
Using data sourced from Statista, digital marketing experts analysed the revenue made by the top 10 highest-earning celebrity beauty brands in 2023. The brands were then ranked from most to least revenue made. The second highest-earning celeb beauty brand is Priyanka Chopra Jonas’s hair care brand Anomaly, with US$542.7 million in revenue in 2023. The actress wanted to create a clean, affordable hair care brand that allowed customers to help the planet while not compromising on their hair care. The most searched-for product from her collection is her hair oil.
Taking the fourth spot is R.E.M Beauty by Ariana Grande, with US$88.7 million in revenue in 2023. The most in-demand product from Grande’s beauty brand is her foundation, with 800 monthly searches, followed by her lip oil, with 500 searches a month. The singer’s brand was founded in 2021 and emphasises being vegan and cruelty-free.
Source: Entertainment Trends (entertainmenttrends.net)
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