Cars and dolls for all: Spain tackles toy gender bias

MADRID, Dec 20 ― Cars for girls, dolls for boys and no more pink and blue: for Spain's left-wing government and the toy industry, it's game over for gender stereotypes when it comes to the country's littlest citizens.

Flicking through its catalogue, one image shows a girl with a toy gun wearing a police vest, another shows a girl hitting a punchbag, while another portrays a boy pushing a pram. What drove the change back in 2012 was the realisation that Toy Planet was coming under fire on social media for its unimaginative publicity.

Signed by the Spanish Association of Toy Manufacturers , which represents 90 percent of the industry in Spain, it took a year to draw up, said Rafael Escudero of the consumer affairs ministry. “For the girls, it's dolls and things like that,” he says, then adds: “But if you have a girl who wants to play with cars, you'll buy her a car. If she wants to play with boys' toys, she can.”Nathalie Rodriguez, 48, owner of Kamchatka which sells “educational, non-sexist, environmentally-friendly and non-violent toys”, believes toy sellers have “an educational responsibility”.

Source: News Formal (newsformal.com)

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