“It’s a girl!” After dropping 350 gallons of pink-coloured water, a small plane flying at low altitude suddenly stalled, crashing in a Texas field.
With the rise of social media, gender reveals have become more and more sophisticated and “extreme,” according to Carly Gieseler, a professor of gender and media studies at City University of New York .What started as an “intimate, small gather” has become a “much larger spectacle, a much more grand affair,” Gieseler told AFP.
They have become so trendy in the US that “it’s almost an expectation of all parents at this point,” she said.Baseball and golf balls that burst into puffs of pink or blue powder when hit, shooting targets, balloons, garlands, pastries... “There’s a huge market,” said Gieseler. “Even though the gender reveal seems to be something light-hearted, it does have implications in terms of reestablishing the gender binary, really imprinting a fetus that hasn’t even been brought into the world yet with that idea of being either male or female and then all those gender roles and assumptions that go with it,” said Gieseler.
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