SHANGHAI: Car brand Mini apologised today over accusations of discrimination at the Shanghai Auto Show, after a video apparently showed staff at its booth handing free ice cream to a foreigner after refusing it to a Chinese visitor.
Mini posted an apology over the incident, saying “careless management and staff negligence caused unpleasantness for everyone”, and pledged to improve training.China is the world’s largest car market and Mini’s owner, German auto giant BMW, has been at pains to emphasise the importance of Chinese customers at the show.
With domestic brands streets ahead in the crucial electric vehicle sector, BMW has pushed the message that “China is the place to be”. Almost 70% of BMW’s latest operating system contains functions specific to the Chinese market and the company has tripled its research and development there in the past three years, BMW said.
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