Ben & Jerry’s sues parent Unilever to block sale of Israeli business

NEW YORK, July 6 — Ben & Jerry’s yesterday sued its parent Unilever Plc to block the sale of its Israeli business to a local licensee, saying it was inconsistent with its values to sell its ice cream in the occupied West Bank.

An injunction against transferring the business and related trademarks to Avi Zinger, who runs American Quality Products Ltd, was essential to “protect the brand and social integrity Ben & Jerry’s has spent decades building,” the complaint said.Unilever, in a statement, said it does not discuss pending litigation, but that it had the right to sell the disputed business and the transaction had already closed.

The dispute highlights challenges facing consumer brands taking a stand on Israeli settlements in the occupied West Bank. Last July, Ben & Jerry’s said it would end sales in the occupied West Bank and parts of East Jerusalem, and sever its three-decade relationship with Zinger.

Source: News Formal (newsformal.com)

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