Artists cash in on China’s online sticker craze | Malay Mail

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SHANGHAI, Dec 5 — When “Silly Piggy” appeared in China’s popular WeChat social media app, the sticker became an instant hit, with people sending it more than 30 million times in its first month to express their feelings in text messages. Stickers like the mischievous cartoon pig and other...

This photo taken on July 12, 2019 shows shareable ‘Silly Piggy’ images in Chinese social media app WeChat, in Shanghai. — AFP pic

The creator of Silly Piggy, River Rui, was able to leave her office job with a design firm and set up as an independent artist thanks to the success of the character. “Basically anyone who has done overtime will have the same feelings as him,” said Rui as she doodled on a scrap of paper in a Shanghai cafe.

Scores of excited fans queued up for Rui’s autograph at a recent fan meeting in a fashionable Shanghai mall with a pop-up Silly Piggy merchandise stall.“Even though it’s grumbling it can still express that in a really lively and vivid way.”In Japan, the LINE messaging service has launched 4.9 million sets of stickers, including officially-approved cartoon versions of famous characters from Harry Potter to Mickey Mouse.

 

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