Army Planned To Spend Millions On Twitch And Call Of Duty To Recruit Gen Z

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Army planned to spend millions on Twitch and Call of Duty to recruit Gen Z:

A copy of a stop-work order to DDB Chicago, Inc, which was subcontracted to do the marketing, detailed asponsorship that cost $1.1 million and an Activision YouTube media buy that cost $170,000.

Mavridis also suggested the Army not send its esports team to participate in an upcomingThis isn’t the first time the U.S. Army has tried to make inroads with younger Americans on Amazon’s streaming platform. The Army’s Esports team used to have its own Twitch channel, but eventually abandoned the platform after being heckled by viewers over alleged war crimes and engaging in fake giveaways.

 

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Why? Have they run out of Trans women to recruit?

What's next? Are they gonna fund a video game themselves to recruit... Oh wait...

Good luck

Ah yes, white phosphorus, the 'white smoke' that 'disorients the enemy'.

Fuck off kotaku

Yes. This is just as brilliant as assuming someone who was good at Guitar Hero would be an equally amazing real guitar player.

I find it hilarious how USA has to resort to crappy tactics like that to recruit newcomers when at the same time in my country there's forced drafting immediately once you turn 18

While the army can suck my balls. See this picture, it's subtle editorializing.

Lol I don’t think Gen Z is gonna fall for the adverts and sign up.

But Gen Z gets mad when they get T-Bagged what do you think is gonna happen when they start getting shot at irl.

The Army is for peasants who want to be treated like trash with low pay.

They made an actual recruitment video game, but you're not old enough to remember that.

Playing CoD makes me want to kill myself more then others.

I for one, hope no child in gen z ever joins the military. It’s not worth it.

That'd be a huge mistake unless they want to lose wars.

'and that's a good thing'

ZhugeEX How convenient of to forget that the game named America's Army existed just for the same reasons.

How about just not be woke?

And this is a problem how exactly? The Army needs recruits and this is all stuff that the people they need to recruit watch. There’s no problem with it at all.

strawhat199

Army: Sure, we'll let you serve your country from your moms basement. Them: signs up Army: WE'RE YOUR MOMMA NOW.

And this is a problem how exactly? The Army needs recruits and this is all stuff people they they need to recruit watch. There’s no problem with it at all

Fucking USA Empire

Didn't they try this once before and fail massively cause of all the trolls

Ads don't work on me not interested, advertising may work on other people or get them interested.

is there any serious study about the recruitment power of cod or any war media whatsover?

They already tried it with Army ESports and that's been a colossal failure. I have no doubt they'd throw more money into the same pit.

ZhugeEX Yes, because gamers want nothing more but to put down the controller and serve themselves up to die in some third world country.

I'd rather eat rat poison than do anything for the US military

No one cares.

🤣

ZhugeEX A fantastic image choice

lmao the army is wasting our tax dollars on a trash show like halo. no one watches that shit. gen z dont even give a fuck about halo. that halo money could have work on the millennials not zoomers

BurgerMyster17 TF the Army want w a bunch of cucks lmao

That’s just sad

There's no SBMM in real life to protect them

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