Apple's iPhone 14 Plus gamble fails, pre-orders worse than 13 Mini - SoyaCincau

model in favour of the new 6.7-inch variant, believing that the small form factor was preventing the non-Pro iPhones from reaching their true potential. But initial pre-order results are hinting that Cupertino’s gamble may have backfired spectacularly.iPhone 14 Pro Max and 14 Pro

are “good” and “neutral” respectively compared to their 13 Pro equivalents, the figures for the regular iPhone 14 models are “bad” against their predecessors, the 13 and 13 Mini. In particular, pre-sales of the Plus are poorer than expected and shows that Apple’s product segmentation strategy has “failed” this year.

Furthermore, Kuo added that even though the “product mix has improved” , Apple is increasingly likely to reduce supply of the standard iPhone 14 variants – which make up 45% of the series’ overall shipments – unless the situation improves.As it stands, the iPhone 14 is on track to be in stock on launch day , which is actually bad news for Apple and indicative of the phones’ lacklustre demand. By comparison, the Pro models have a delivery time of around five to six weeks.

Pre-orders for Apple's high-end products have always been more popular in the early stage. This year's order allocation of Pro models is higher vs. previous years from this survey, reflecting Apple's product segmentation strategy change .The poor demand for the regular iPhone 14 models could also have a negative impact on Apple’s own profitability, as the lower orders could offset the gains made in raising the iPhone’s average selling price by culling the cheapest Mini version.

We can think of a few reasons why the standard iPhone 14 – and especially the Plus model – is selling so poorly. The lack of any meaningful changes is one thing, but Apple also shot itself in the foot byIn the US, there’s just a USD100 difference between the two phones, and while the gulf grows to RM600 in Malaysia, it’s still a reasonable sum of money. Sure, you lose 0.

That’s for not soaking up the price hike everywhere else in the world, whilst slapping a one year old SOC in it and not giving it substantial improvements over its predecessor.

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