Apple close to finalizing deal with FIFA over TV rights for new tournament, NYT reports

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SOCCER'S global governing body FIFA is close to an agreement with Apple to give the tech company worldwide television rights for a new, month-long clu...

A long exposure shows FIFA's logo near its headquarters in Zurich, Switzerland February 27, 2022. - REUTERSPIXglobal governing body FIFA is close to an agreement with Apple to give the tech company worldwide television rights for a new, month-long club tournament, the New York Times reported on Monday.

The potential agreement would give the company's streaming business an edge amid competition among streaming services providers to lap up rights for widely watched sporting events in a bid to add subscribers. Sponsors have also been reluctant to commit the $150 million that FIFA is seeking for sponsorship packages, the report said.

Source: News Formal (newsformal.com)

 

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