Apple Celebrates Pride with Rainbow Watch Straps, Customizable Watch Faces, and Wallpapers

joins the global movement for LGBTQ+ equality with a vibrant collection of new products and software updates. A new centerpiece takes the form of a woven single-turnstrap in rainbow colors. Inspired by various pride flags, the strap’s bright, fluorescent design represents the power and diversity of the LGBTQ+ community. A commemorative “PRIDE 2024” inscription adorns the buckle..

For the first time, Apple introduces customization options for these pride-themed faces and wallpapers. Users can personalize their look with a range of colors. On Apple Watch, the chosen colors dynamically shift with wrist movement, outlining each number on the dial. iPhone and iPad users will see the word “Pride” spelled out in dynamic colors that change upon unlocking their device.

Apple further emphasizes its commitment to LGBTQ+ rights through its support for various advocacy organizations. These include ILGA World, Human Rights Campaign, Encircle, Equality North Carolina, and more.

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