Singer Taylor Swift performs during her reputation stadium tour at Wembley Stadium in London, on June 22, 2018.
Rival retailers including Walmart, Target and eBay are offering their own versions of the blockbuster event. Prime Day sales for Amazon are expected to hit US$5 billion this year, up from US$3.2 billion in 2018, which at the time represented its biggest ever global shopping event, JP Morgan analyst Doug Anmuth says in a research note.
Walmart meanwhile is expected to launch big online promotions for electronics, appliances and other items over a four-day period starting Sunday, touting the fact that, unlike Amazon, it does not require an annual membership. A survey of US consumers by research firm Adlucent found 75% will be shopping for deals on Prime Day many comparing prices between Amazon and other retailers to get the best price.
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