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Amazon offers US$10 to Prime Day shoppers who hand over their data

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The catch is Amazon can use this data to improve its general marketing, products and services, unrelated to the shopping assistant. FMTNews Amazon

Amazon’s clever marketing collects data from users to feed its machine learning on how to better market its products to consumers.

The catch, as Amazon explains in the fine print, is the company can use this data to improve its general marketing, products and services, unrelated to the shopping assistant. Amazon already has more than 7 million customers using its assistant via Google Chrome and Mozilla Firefox, according to data published by those web browsers. Other companies offer similar shopping tools.

Amazon did not discuss how it uses the data it gathers via the assistant for any unrelated purposes, but a job listing for an affiliated team known as Browser Integration Technologies says the group’s influence “spans across advertising and marketing, pricing and selection.”

 

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