Amazon eyes first foray into broadcasting soccer matches in Italy - sources

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MILAN (Reuters) - Amazon is set to secure exclusive rights to screen top European Champions League matches in Italy for the 2021-2024 seasons, three sources close to matter said, in what would be its first foray into broadcasting sports events in the country.

FILE PHOTO: The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, April 22, 2020 after Amazon extended the closure of its French warehouses until April 25 included, following dispute with unions over health protection measures amid the coronavirus disease outbreak.

Amazon is nearing exclusive rights to broadcast Wednesday's Champions League matches on its streaming platform Prime Video in Italy for some 80-90 million euros, the sources said, in a move seen as a way to boost its Prime subscription service. Italy's top pay-TV broadcaster SKY, owned by U.S. Comcast's

SKY's bid was worth about 100-110 million euros per season, two sources said. Italy's top commercial broadcaster Mediaset

 

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