AEON Fashion Preview collaborate with SEA labels

AEON collaborated with Southeast Asian designers to create vibrant platform for designers and diversity in the Malaysian fashion landscape.chain AEON, renowned for its highly-anticipated Fashion Preview , returned with a fresh focus to highlight new collaborators to address cross-generational needs and celebrate body diversity.

“By leveraging AEON’s extensive reach and influence, these designers will have the opportunity to connect with new customers, expand their brand presence, and contribute to a dynamic and inclusive fashion industry. This collaboration not only highlighted the creative prowess of those designers but also underscores AEON’s commitment to support regional talent and promote cross-cultural understanding.

magazine’s special collaborator, Michiko Ohashi led the charge for inclusivity at the AFP. As the special collaborator formagazine, Japan's premier plus-sized fashion publication, Ohashi brought her unique perspective and advocacy to the forefront,” said AEON. “Through this collaboration, AEON and Michiko Ohashi aim to inspire a broader acceptance and appreciation of diverse body types in the fashion industry,” said the company.During the AFP, AEON also presented a new “Volume 2” collection by Stads, a line of all-purpose wear that had its inaugural launch earlier. Volume 2 is crafted with lightweight and breathable fabrics, ensuring comfort and functionality for those constantly on the move.

“Launching the latest series of Jujutsu Kaisen , we believe strongly that this has become a powerful medium for self-expression, allowing individuals to showcase their unique tastes and personalities. By wearing anime-inspired clothing, fans can celebrate their favourite characters and stories, transforming everyday apparel into a canvas for personal creativity and identity.”

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