controversial musician known as Kanye West was defended by the CEO of Adidas, Bjorn Gulden, who asserted that he didn’t think the controversial figure intended the antisemitic remarks that led to the termination of his lucrative Yeezy contract with the German sportswear firm.
Gulden stated on the In Good Company podcast that Ye had made certain statements that weren’t “that good” in response to the controversy, which has cost Adidas tens of millions in lost sales. Ye is “one of the most creative people in the world... both in music and what I will call street culture,“ according to Gulden.
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