FEBRUARY 19 — Recently Prime Minister Tun Dr Mahathir Mohamad called on the corporate sector to increase sponsorship of sporting events in the country.
Not to mention the fact that sports is big business, globally Plunkett Research Group estimates the sports industry is worth some RM7.04 trillion. True to this idea, involvement in this tournament paid dividends when one of our international business partners linked us to a parent of one of the young fencers who happened to be flying to Malaysia for the event. Step one in a business based on good relations and trust, putting a face to a name.
Sponsorship from the corporate sector plugged the gaps together with support from Tourism Malaysia and the Ministry of Youth and Sports.
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