Leong Wai Yin, F&N's Marketing Director, shared, 'Our goal is to break free from the stigma that 100PLUS is solely for sports or Chinese New Year. It's a beverage for everyone, anytime, anywhere! We're particularly excited to connect with the influential Gen Z audience.'
Sharon Tan, 100PLUS's Marketing Manager, shared, 'The term 'KIPID100' intrigued us, and its meaning very much aligns with the direction we are heading in. 'Sentiasa Onz Bila 100' is a tagline we believe Malaysians will wholeheartedly embrace.' In any new venture, challenges are par for the course. Yet, the Gazelle Activation Team has pushed through despite all the hurdles faced.
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