They’re often selling a lifestyle through their content, along with their favourite products, places and fashion trends.
Think clean girl andInfluencer recommendations on the likes of TikTok and Instagram is word of mouth marketing for the modern age and is arguably more effective, so it’s no wonder why so many companies choose to work with them,and how they regret spending €50 on a water bottle, or the internet’s infatuation with the La Mer moisturiser, where 60ml will set you back a whopping €345. Enter the ‘De-Influencing’ movement – an idea created when social media users realised how exhausting it is to try and keep up with the trend cycle, and they began to offer reasons why NOT to buy popular products. Young Irish Budgeter on Instagram and TikTok has been a forerunner in de-influencing, dedicating a series of videos to the movement. We asked the savvy saver what motivated her to do this in a time when most content creators seem to be selling somethin
De-Influencing Social Media Lifestyle Trend Cycle Content Creators
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