Irish actors front new €78m Tourism Ireland campaign

New ads featuring actors Sharon Horgan from Bad Sisters, as well as Derry Girls' Saoirse Monica Jackson and Jamie-Lee O'Donnell form part of a marketing spend of €78m to try to restore visitor numbers to pre-pandemic levels.

Speaking on RTÉ’s Morning Ireland, he said the levels of tourism in 2019 saw 11.3 milion visitors come to Ireland spending almost €6bn. He said that films and television has also helped to promote Ireland as a destination, with Star Wars and Game of Thrones. "And just with the Banshees [of Inisherin], for example, we had already been promoting that in our top four markets around the globe. Our video that we did with the producer and actors has actually been seen 10.6 million times.

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