EFL looks to on-pitch audio and dressing room footage to expand TV coverage

Image: EMPICS Sport AS THE ENGLISH Championship prepares to make a return following the World Cup break, EFL chief executive Trevor Birch feels the recent experiment of a first ‘Innovation Game’ can only have helped showcase the league’s unique selling point.

“It added a bit more of an interest to the whole day and gave people a better perspective of what happens on a match day,” Birch told the PA news agency. “We have seen from many of these Netflix series that if you put a narrative around the club, it definitely generates greater interest. It is an additive to the experience of attending games.

“I suspect there won’t be too many more , but it was an example of what you could do with a game if you were to apply a little bit more impetus to it.”Reports From Qatar Get Gavin's exclusive writing and analysis from the 2022 Fifa World CupAs part of finding solutions which cater for changing viewer habits, lifting the Saturday 3pm screening blackout is one option the EFL could consider in the future.

It remains to be seen just what impact a mid-season break will have on the final outcome at both ends of the table, but Birch feels that makes the competition all the more compelling.

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