Dalata Hotel Group's €3m rebrand across its 53 hotels

Dalata Hotel Group , the country's biggest hotel group, has today announced a €3m brand refresh across the company - the most significant investment in its brands since the formation of the group.

New internal and external signage will be installed over the next 12 months across its hotel portfolio. The hotel group said the overall growth of the business and its expansion into new geographies are the major drivers behind the brand refresh. "Throughout this time, Dalata's difference has always been our people and their customer focus. As we continue on our growth path, and expand into new markets, our refreshed brands will give our people a unified understanding of what customers want and how they can interact with their guests every day, ensuring that every guest experiences the Heart of Hospitality," the CEO added.

Source: News Formal (newsformal.com)

Business Dalata Hotel Group Clayton Hotels Dermot Crowley Maldron Hotels

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