Dalata spends €3m on refresh of four-star hotels and group

Dalata CEO Dermot Crowley and chief marketing officer Roma O'Connor pictured with images of the hotel group's new corporate brands. Photograph: Matthieu Chardon

Dalata was founded in 2007 and is now Ireland’s largest hotel operator with a growing presence in the UK and continental Europe, employing more than 5,500 people. It is due to add four more hotels in the UK later this year – in Manchester, Liverpool, London and Brighton.

“For this to have a real impact, it will take a couple of years before people really understand it but they didn’t feel an emotional connections with the brands and the key thing was that there was no consistency. Some might decide in a hotel that they’ll do a different menu to everyone else ... or they’d go to a local supplier for signage and the colour was a bit off. This is a blueprint now for operating the hotels.

Source: News Formal (newsformal.com)

Dermot-Crowley

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