Drinkers have been hit with yet another blow as pints of Bulmers and Tennent's are to increase across the country at the end of April.
Drinkers have been hit with yet another blow as pints of Bulmers and Tennent's are to increase across the country at the end of April.
The move by owners C&C Group plc follows the six cent hike by Diageo for pints of Guinness, Carlsberg and Smithwicks which came into effect nationwide last Monday.
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READ MORE: Average Irish person consumes equivalent of 400 pints of beer a year, new research revealsThey are expecting the increase to be around three percent for pints and bottles of Bulmers will see the price increase by more than 20 cent.It is understood the increase will apply to all C&C bottled beers. They also own Tennnent's draught.Bulmers sales reps have told publicans they will be receiving letters on the proposed increase in the coming days.
The whole industry is now waiting to see if the other big brand leader, Heineken, will follow Diageo and C&C.
One publican wrote on a bar owners' chat site: "Our trade is difficult enough in the current climate but this is going to really hit a lot of rural pubs who couldn't possibly afford to take the hit on this increase on top of all the other cost increases."Join the Irish Mirror’s breaking news service on WhatsApp. Click this link to receive breaking news and the latest headlines direct to your phone. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don’t like our community, you can check out any time you like. If you’re curious, you can read our Privacy Notice.
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