SANYA, China, May 20, 2024 /PRNewswire/ -- As Sanya marks the sixth anniversary of the Hainan Free Trade Port , the city is reflecting on its significant growth and pledging its commitment to continued transformation. With an eye on becoming a premier international tourist destination and a globally influential tourism consumption center, Sanya is at the heart of the strategic vision for the Hainan FTP's development.
As Sanya keeps innovating in tourism, yacht tourism has emerged as a standout attraction. In April, Sanya Serenity Marina received its third International Platinum Gold Anchor Accreditation, highlighting the city's thriving yacht industry. Moreover, yacht numbers in Sanya jumped from 641 in 2020 to 1,367 in 2023, cementing its status as a"yacht city" and revitalizing the high-end consumer market.
Meanwhile, Sanya is enhancing the consumer experience through various new approaches. In April 2023, Sanya launched an enhanced service platform with a pre-compensation system for tourism complaints, guaranteeing visitors a safe, reliable, and enjoyable experience. Additionally, to enhance international visitors' experience, Sanya introduced the Hainan Trust Pay app, allowing easy payments for international tourists in Sanya.
To showcase Sanya's unique charms, the STB has collaborated with the Dubai Department of Economy and Tourism, Atlantis Dubai, and Atlantis Sanya to kick off the"5.19 China Tourism Day" theme month campaign with the"Sanya&Dubai Twin Cities Food Festival" as part of the campaign. The campaign aims to tap into emerging markets like Abu Dhabi and Doha, strengthening Sanya's tourism sector and fostering long-term partnerships.
For Southeast Asian tourists, Sanya has launched a series of tailored hometown-themed tourism products. These offerings, including family visits and heritage-seeking tours, tap into shared cultural heritage and strengthen the cultural connections between Sanya and Southeast Asian tourists. They not only foster a warm sense of cultural belonging among visitors but also enrich Sanya's tourism with deeper cultural and emotional significance.
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