A Girl in the River: The Price of ForgivenessFor the most part of the last two decades, Pakistan has seen double-digit growth in spending on advertisements. Television, newspapers and digital platforms have been the main beneficiaries, but none of this has trickled down to non-commercial content creators.Verna: Pakistani rape film pushes social boundaries
"What happens is, you study filmmaking and dream of being a phenomenal storyteller, but the reality is otherwise," Ahmer Saleem, a young entrepreneur, tells DW."I walked the path and within a year after graduating, decided to go into commercials because that’s where the money is," he says, arguing that wanting to tell stories is one thing, but non-commercial content creators also have to earn their bread and butter.