action-packed summer, expanding cross-border mobile payment acceptance and introducing exclusive campaigns with offers and benefits for Alipay+ partner e-wallets' users in anticipation for the surge in travel.
To enhance merchant acceptance in France this summer, Alipay+ has partnered with local bank Crédit Mutuel to enable Alipay+ acceptance at French retailers, hotels and restaurants including Max Mara and Kids, as well as at over 500 SMEs situated close to the Olympic stadium. Additionally, Alipay+ is now accepted by the number one EU taxi company, G7 to facilitate seamless payments for the tourism surge thanks to the coming Summer Olympic Games in Paris.
From February to June, over 2,000 tickets have been distributed to customers and users through a series of campaigns in different markets, dubbed"Goal Beyond", together with business partners of Ant International. These initiatives featured a ticket raffle for UEFA EURO 2024, an in-app football mini-game, vouchers, exchange rate benefits and more for shopping locally or internationally. These promotions reached over 700 million engagements, with 780 tickets being distributed to the lucky-draw winners, 8 million vouchers claimed over the three months, and 1 million participants playing the football mini game in just one month after launch.
In Japan, more than flagship 20 brands across the country are participating in this joint campaign. Users of Alipay+ partner e-wallets will benefit from discounts at about 300,000 merchants including airport shops, department stores, electronics and appliances retailers, health and beauty shops, convenience store chains, and premium shopping malls.
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